Category Archives: What not to do

Newsnight on phone hacking

Newsnight debate on the Leveson inquiry Watch this. It’s a bit long, but it’s worth it. It’s a debate that took place last week on Newnight between Nick Davies from the Guardian and Jules Stenson, who was features editor of … Continue reading

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9 ways to annoy a journalist

Let’s state right from the start: annoying a journalist is a bad thing. You only have to look at the tabloids to see that anyone who utters the slightest bit of criticism of the newspapers in any way gets a hard time. … Continue reading

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How not to deliver your key messages

When you do a media interview, it is important to know why you are doing it and what it is you want to say. But in preparing your ‘key messages’ it is important to remember that you must not just … Continue reading

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Phone hacking: how not to manage a crisis

So News International has finally apologised and admitted liability for illegally hacking into the phones of eight people. Its statement said: “Past behaviour at the News of the World in relation to voicemail interception is a matter of genuine regret. It … Continue reading

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